Modern Tech Built to Last.
While the technology landscape is constantly disrupted, the true privilege for digital teams is finding partners whose technological vision proves to be robust and enduring over time. Such has been our shared journey over the past 8 years of partnership between our digital teams and Apostrophe. Leveraging their framework, we are proud to have deployed over 500 websites in-house across all brands, business lines, and geographies within the Group's portfolio.
Built on top of a modern web stack and while heavily evolving over these 8 years, Apostrophe's solution has remained true to its core design principles: open source, finely crafted for both content editors and developers. At the same time, it has proven to be highly scalable and flexible, seamlessly integrating with the most modern open-source frameworks—such as Svelte and Astro—enhancing both performance and user experience. As conversational AI is set to redefine new standards of interaction, we remain convinced that digital technology must stay open to collaborative innovation, efficient in its use of resources, and respectful of people.
We are grateful to you, Alex, Tom, and the Apostrophe team for supporting us every step of the way these past 8 years! We are also proud that we've open-sourced some of the enterprise extensions of Apostrophe's framework, contributing back to the ecosystem.
At Michelin, we believe sustainability is also about making technological choices that last—consistently delivering quality and performance over time.
