About

I lead digital experience inside a large industrial group. This blog is where I think in public about the technological and anthropological shifts running through work today—inside organisations, and beyond them.
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This is a notebook from inside a large industrial company undergoing digital change. A practitioner's account, written while the work is still happening.
Why "Digital By Hand"
The name carries a small paradox. Digital, at its root, means of the fingers—from digitus, Latin for digit, for finger. Before computers, digital meant counted by hand. The word travelled very far from its origin. I am trying to bring it back.
Digital transformation fails when it is managed from a distance. It works when practitioners who know the material hold the work. This blog is a record of what that looks like, from inside.
“The hand is the visible part of the brain.” — Immanuel Kant